Exposing and Debunking the Sunk Cost Fallacy
"I've gone too far to turn back." "I've invested too much time, money and resources into this." "I've built my identity around this." "I've given too much of myself to walk away now." But your life is not getting better. That thing is almost killing you. It is draining you, destroying your focus, affecting your peace, your self-esteem, your health, your relationships, and perhaps even your ability to recognise yourself. Yet you keep holding on because you have already invested so much. 👉 That is the sunk cost fallacy. Sometimes, even people who are supposed to help us navigate difficult situations can inadvertently reinforce this mindset. Some counsellors, whether consciously or unconsciously, build their theories and counselling around enduring, fixing and staying when the wiser thing can actually be to recognise that something needs to be left behind. There is a difference between encouraging someone to persevere through a dif...